IDC: In the first quarter of this year, the Chinese wearable device market shipped 33.67 million units, a year-on-year increase of 36.2%, which is four times the global growth rate

发布时间:2024-06-24

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IDC (International Data Corporation) recently released the "Quarterly Tracking Report on China's Wearable Device Market", which shows that the shipment volume of China's wearable device market in the first quarter of 2024 was 33.67 million units, a year-on-year increase of 36.2%. With the growth of sales volume, the market's shipment pace has significantly accelerated.

The shipment status of each sub category is summarized as follows:

The smartwatch market shipped 9.1 million units in the first quarter of 2024, a year-on-year increase of 54.1%.

There were 5.05 million adult smartwatches, a year-on-year increase of 62.8%, and 4.04 million children's watches, a year-on-year increase of 44.4%.

The shipment volume of the wristband market in the first quarter of 2024 was 3.7 million units, a year-on-year increase of 29.6%. The iteration of new products by top manufacturers has driven significant growth in shipment volume.

The shipment volume of ear worn devices in the first quarter of 2024 was 20.75 million units, a year-on-year increase of 30.6%.

The shipment volume of true wireless earphones was 17.04 million, a year-on-year increase of 37.2%.

At the same time, the global shipment of wearable devices in the first quarter of 2024 was 110 million units, a year-on-year increase of 8.8%. IDC stated that the growth rate of the Chinese market in this quarter was four times that of the global market.

IDC predicts that the adult smartwatch market will grow by 19% this year, driven by the diversification of new product forms and personalized appearance designs, on the basis of relatively healthy inventory. The wristband market, benefiting from entry-level prices and extensive market space, will still have a growth rate of 4%.

In addition, in the short term, the wrist wear market will further strengthen its accessory attributes based on the existing mature technology in the sports and health scene, and attract more consumers to purchase through increasingly exquisite and suitable designs for matching occasions.

 

 

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